The triumphant return of the classic Nokia 2660 Flip or the reinvention of the 'slogan phone'. In this hyper-connected world dominated by smartphones, more and more people are choosing to disconnect and limit their screen time.

This trend has led to an unexpected resurgence of "phone slogans," especially among Gen Z and millennials. Following this trend, HMD Global, the maker of Nokia phones, has announced two new colors for the popular Nokia 2660 Flip: “Pop Pink” and “Lush Green”. Originally released 16 years ago, the Nokia 2660 Flip has been reinvented to meet growing consumer demand for a simpler, less addictive smartphone alternative.

These classic devices (such as the so-called Nokia 2660) allow people to limit their screen time and reconnect with the real world, prioritizing their mental well-being.

Nokia 2660 Flip: Rebirth

HMD Global has seen a significant increase in its foldable phone market share, doubling between 2021 and 2022. Building on this growth, the company plans to further increase it by 2023, as more and more people choose to unplug their phones in search of a simpler, more balanced experience. In fact, this trend, which originated in the United States and is led by Generation Z and millennials, is expected to generate 5% growth in the basic phone market in North America over the next five years due to the health concerns of users.

"People want more simplicity, to be in front"

Lars Silberbauer, Marketing Director of HMD Global, expressed the importance of this trend: "There is an increased interest in foldable phones, which we believe comes from people's need to take a break from the constant notifications that come in on your phone, social media posts and more. People want more simplicity. to be face-to-face, to have more time to think and to have uninterrupted conversations. We're sure we've all experienced a precious moment when it's been ruined by a notification or other distraction from our mobile phone. That's why we're re-introducing the Nokia 2660 Flip, giving people those important moments in life to return."

The retro experience of the Nokia 2660 Flip

The original Nokia 2660 Flip was launched in 2007, but the history of Nokia's Flip phones dates back to 1998. However, 25 years after that first model, consumers want to limit their screen time and reconnect with others, themselves and their environment.

The new Nokia 2660 Flip, in addition to its beautiful and durable foldable design, gives users satisfaction every time they close the device, marking the end of an activity. These phones also have a rear-facing camera for taking 2000s Lo-fi photos.

About HMD Global

HMD Global is a company based in Espoo (Finland). Since 2016, it has been an independent entity operating under the exclusive license of the Nokia brand for smartphones and tablets. The company was founded with the aim of reviving and relaunching the Nokia brand in the mobile device market.

HMD Global has a wide range of products including smartphones and feature phones. These devices span different price segments and features to meet the needs of different types of users. Some of HMD Global's most prominent products include the Nokia X series, Nokia G series, Nokia C series, and Nokia 2 series.

In addition, the company has also ventured into the field of basic phones with models such as the Nokia 105 or the Nokia 3310. Phones that have gained popularity among those looking for a simpler and more complex mobile experience.
The Nokia 2660 Flip “Pop Pink” and the Nokia 2660 Flip “Lush Green” will soon be on sale in Spain with an approximate price of 69.99 euros.