TikTok has been the social network that has grown the most in recent years, pulverizing the numbers of Instagram or Facebook. Its emergence has been accompanied by doubts and a lot of controversy due to the use of data by its Chinese parent company and also due to the content that is shared on the platform.

According to a leak, the company would be working on a new reward system for end users who watch videos and that will be launched in Europe, after detecting that it has had a stoppage in its growth.

TikTok wants to force interaction and reward for it. The new app would be tested first in Spain, France and other countries. This allows users to watch videos, invite friends to register and perform other actions, granting them points that they can exchange for gift cards for creators.

CoinApp is the new application where you will manage these payments
TikTok has recently had a rewards system for creators, and now it would be looking to take it to the other side of the screen, those who consume the videos.

The idea would be to introduce a points scheme redeemable for gift cards or digital tips for creators, incentivizing actions such as watching videos and bringing friends to the platform. All this is reinforced with a new app that will concentrate these 'digital payments', called CoinApp, which is expected to be accessible to everyone shortly.

As we say, the heart of this transformation is the TikTok CreatorRewardsProgram, an initiative designed to reward those whose videos not only capture the public's imagination, but also meet specific criteria for originality, watch length, engagement audience and search value.

TikTok would be exploring new frontiers with integration into devices like the Vision Pro, offering an even more immersive browsing experience.